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Heatons Awaken Your Senses

I jumped at the chance to make this photo when I saw the colour of the Heatons bag and the Super Valu advert on the bus shelter. Only later did I notice just how well the red or wine colours match!
Is there a subtle marketing ploy at play here?

Aperture ƒ/4
Camera Canon EOS 20D
Focal length 10mm
ISO 200
Shutter speed 1/500s