The Gallery ICA launched on Friday

Haydn’s Gallery ICA launched with a party on Friday night. I wasn’t there but Haydn blogged it yesterday. Did you make it to the party Ryan? Jacinta and I were minding the baby and didn’t budge out of the house.

Haydn and myself have gone through a large part of my photo archive and we’ve selected 10 images I’ll be making limited edition fine-art prints from to display in the gallery. That was almost 2 months ago, but with the birth of my son Adam, other priorities came first.

Now I have to decide:

  • What size should the prints be?
  • Where do I get them printed?
  • Where do I get them framed?
  • Price? There will only ever be 10 prints of each image. The cost of a print must cover the expenses incurred in creating it. That includes the above printing and framing costs, time and effort, gallery costs such as insurance, running expenses, and more. I used to think that charging €400 for a painting was exorbitant but the costs quickly mount up. Pricing must reflect the exclusive nature of the print. This print could take pride of place in a living room for years to come. A small price to pay.

I’m heading to San Francisco at the end of July for WordCamp but hopefully my prints will be on display in the gallery long before then.


  1. Reply
    duncmc June 4, 2007

    Pricing work is always difficult once you get beyond the “how long did it take to make?” considerations. I would love to know what strategy you come up with. Fortune favours the bold!

  2. Reply
    Cara June 13, 2007

    Awesome pic! Can you recommend a photo editing software for a beginner?

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