The Heart-Shaped Sunglasses Club

A McDonald’s in London was the restaurant of choice for 3 ladies wearing identical heart-shaped sunglasses on this July day earlier this year. They were sitting in the window, above the McDonald’s arches. I couldn’t resist photographing them.

McDonald’s restaurants in Europe, including the UK, use dark green exteriors rather than the bright red and yellow associated with the brand in the United States. This shift began around 2009 as part of a rebranding effort to appear more environmentally conscious and to blend better with European streetscapes, where planning regulations often require more muted commercial signage. The green is meant to evoke a commitment to sustainability though critics have called it “greenwashing.” Either way, it makes for a more photogenic backdrop than the garish American colour scheme, and those white arches pop beautifully against the forest green paint.

TBH, I hadn’t noticed until this picture.

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