10) customers spend as much time reading the blurb that comes with the print as they do looking at the images – so make a point of supplying a ‘history’ with each image describing the circumstances and location, but don’t bother with technical details, that’s not what interests them – few care what lens you took it with or what f stop. They do care about how you found the image and where it was shot and any anecdotes you can tell about the circumstances really help.
George Barr lists out some of the different types of customers an artist will come across and what they want. It’s a good list, and if you’re selling, you should read it.
Anyway, I found myself nodding in agreement with the last point. Make sure you write something. Some people do like to interpret an image but more often than not they’ll want to know the backstory behind an image. I know I found myself looking for the small notes next to the exhibits in SF MOMA a few weeks ago, and hopefully visitors here will find the descriptions of my photos at least readable, and maybe interesting or enlightening!