Airbrushed to beautiful

What is beauty? Beauty is in the eye of the beholder. Beauty is skin deep. Beauty is …

Dean Sherwood is the first photoblogger I’ve come across who linked to the campaign for real beauty video by Dove. He says he feels slightly hypocritical for posting it because it deals with the process of creating the image of a beautiful woman from make-up to photoshop trickery.

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I understand how he feels but I have never felt bad about enhancing a photo. I don’t have the skill to do as good a job as they did in that video! Artists throughout the ages have made their subjects more beautiful. We get hot and bothered about it now because what they do is so much more accessible to the masses.

This video is manipulating you and making you think in a certain way. At the beginning of the video the woman’s face is in shadow. Bright lights are turned on one at a time, she’s not smiling, her hair isn’t even combed in a flattering manner. If she smiled I’m sure that face would glow with radiance.

Long before marketing and the fashion industry created the size 0 model men and women have made themselves up. Nature loves beauty. Does the peacock not display his feathers to attract a mate?

If you wonder if photos should be processed, read Who’s in Charge? You or the Camera? The camera rarely gets it right so you have to adjust the image until it matches what you saw in your mind’s eye. You should be in control.

Do I agree with Dove’s campaign? Yes, of course I do.

fountain-of-youth-thumb.jpg Here’s a very dramatic example of what can be done with a computer and some time and patience: Fountain of youth. It’s kind of scary what can be done!

The Dove advert is on YouTube now so I can embed it here:

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